The Tipping Point
I started this several months ago and even though it took me awhile to read I really did enjoy it. I was just trying to "read it on the side" along with my book club books.
Malcolm Gladwell is a great writer and the whole concept of this book was very fascinating. He explores what it is that makes things turn, almost overnight, from ordinary to popular. I think Gladwell did a great job exploring what he calls the "tipping point" of ideas, products or situations ("the levels at which the momentum for change becomes unstoppable.") I loved his examples and case studies including the popularity of Hush Puppies shoes; Paul Revere's famous ride; what Sesame Street does right; and teen smoking.
I would definitely recommend The Tipping Point. It was very insightful.
1 comment:
Yep, loved it. I read it about 18 months ago. All his work is excellent!
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